MTV Latvia is a regional diversification of MTV which started airing on September 4, 2006 at 22:00 EET. The first video was Justice vs. Simian - We Are Your Friends.
MTV Latvia is part of a new MTV project known as MTV Baltic which also includes MTV Estonia and MTV Lithuania. The channel plans to combine local and international music, as well as MTV's trademark shows such as Pimp My Ride, Celebrity Deathmatch and Wildboyz which will be shown with subtitles in Latvian.